The always-on advertising media campaign that made Trade Centre a household name, pushing profits up 275% and racking up £275m in annual sales.
If you want an example of how advertising can completely change a business, this one is for you.
Back in 2014, Trade Centre was an ambitious used car supermarket with one showroom and a hunger to grow – first across Wales, and then onto the UK. Exactly the sort of challenge S3 relishes…
From the start, Trade Centre trusted the evidence that consistent investment in advertising would build a brand and consequently, sales – and it was this shrewd understanding that helped them skyrocket.
S3 worked closely with the executive team to plan media that would help Trade Centre become a household name across South Wales. Then, as the business grew and opened more sites, the campaign was expanded across the UK.
Across the four-year campaign, S3 placed the Trade Centre brand – and its famous “Probably the UK’s Cheapest Cars” strapline – across TV, radio, billboards, bus, online, sponsorships, petrol stations and on social media.
Every media site was carefully selected to reach the brand’s target consumer, with separate media strategies for each showroom. S3 helped Trade Centre dominate media sites around competitors’ garages and outbid them online, as well as block booking billboards offering directional signs to Trade Centre’s own stores.
Over the course of the campaign S3 produced and designed many hundreds of ads, managing the logistics of all media artwork with pinpoint precision.
This campaign is a testament to the power of investing in a brand, helping the business grow at an exponential rate while standing up to the challenge of competitors. Trade Centre is now a household name in the areas it serves and has reaped the reward in business terms.
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