The digital campaign adding a touch of glam to make-up bags worldwide — achieving £10 return for every £1 spent.
When Spectrum Collections approached S3’s digital team their makeup brushes had already achieved cult status within the beauty world, thanks to a legion of avid fans – including high profile celebrities – who swear by the cruelty-free, vegan products.
Never ones to rest on their laurels, however, the brand wanted to ride the wave of this success by increasing their online presence and, ultimately, revenue.
With a background in digital content, the Spectrum sisters, Hannah and Sophie Pycroft, had been able to expertly craft a vibrant online brand powered by delectable product photography and pink and glitter tones. The Spectrum brand and brushes were without a doubt easy to lust after – it was a case of finding the audiences to show them off to.
In order to help the Spectrum brand achieve its full potential, S3 launched a series of highly targeted PPC campaigns to reach their key demographic, covering shopping, remarketing and display campaigns. Black Friday sales and hotly anticipated new line launches – including the Mean Girls ‘Burn Book’ brush set – were all fed into the digital strategy to maximise return on investment potential. S3’s digital team closely monitored the performance of campaigns throughout the year and even helped Spectrum break into the US market in 2018.
With S3 Spectrum enjoyed a consistently high performing digital PPC campaign that played a vital role in helping it collect a pretty profit.
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