Spectrum Collections

The digital campaign adding a touch of glam to make-up bags worldwide — achieving £10 return for every £1 spent.

Spectrum’s Big Bite

Spectum’s big bite was to grow revenue from paid online campaigns.

When Spectrum Collections approached S3’s digital team their makeup brushes had already achieved cult status within the beauty world, thanks to a legion of avid fans – including high profile celebrities – who swear by the cruelty-free, vegan products.

Never ones to rest on their laurels, however, the brand wanted to ride the wave of this success by increasing their online presence and, ultimately, revenue.

Natural Strength

Spectrum’s natural strength was its on-trend, celebrity-endorsed brand.

With a background in digital content, the Spectrum sisters, Hannah and Sophie Pycroft, had been able to expertly craft a vibrant online brand powered by delectable product photography and pink and glitter tones. The Spectrum brand and brushes were without a doubt easy to lust after – it was a case of finding the audiences to show them off to.

The Skills

  • Analytics and Measurement
  • Digital Advertising
Cue S3 Advertising’s award-winning digital experts who, having audited Spectrum’s account, identified structural problems that resulted in the client not being able to fully benefit from AdWords’ capabilities.

In order to help the Spectrum brand achieve its full potential, S3 launched a series of highly targeted PPC campaigns to reach their key demographic, covering shopping, remarketing and display campaigns. Black Friday sales and hotly anticipated new line launches – including the Mean Girls ‘Burn Book’ brush set – were all fed into the digital strategy to maximise return on investment potential. S3’s digital team closely monitored the performance of campaigns throughout the year and even helped Spectrum break into the US market in 2018.

The Success

A highly profitable digital media campaign that generates strong gross profit on every product sold (and adds a touch of glam to make-up bags across the world).

With S3 Spectrum enjoyed a consistently high performing digital PPC campaign that played a vital role in helping it collect a pretty profit.

Every £1 spent ​generates £10 return Profit from digital campaigns​ up 11,466% Conversion rate of 8%​ doubles industry average Kept competitors including​ Amazon and ASOS at bay

 

BACK TO WORK
Spectrum Collections brushes
S3 Advertising's digital team reviews campaign data
Spectrum Collections digital advertising campaign for make up brushes
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