It’s a no brainer. Or is it? Why wouldn’t you use an advertising and marketing agency that has a dedicated team that specialises in digital? Maybe because you’re unsure what that means or you’ve been stung before. That’s totally fair in our eyes. Let us prove to you why using our PPC agency for all of your digital advertising needs, could prove to be the best decision for you, your business and your campaigns.
We don’t want to overexcite you, it’s not all sugar-coated rainbows, we won’t skip the disadvantages. With any marketing effort, there’s always red-tape and precautions to take. Let’s dive in!
We could throw some case studies at you but our site already houses a fair few. Instead, let’s be totally transparent. At S3, we’re always honest. Here are the top 5 benefits and not-so benefits of an agency taking care of your PPC…
First things first, like a pair of shoes or a new jacket, the fit has to be right. As much as the agency needs to be right, so does the client! Forging that ideal relationship, the one you can rely on, is super important when it comes to choosing the right partner.
Also, you can take PPC into your own hands and make a real go of things. We’ve seen it done and we believe in you! But if you would rather dedicate your time elsewhere, we’re here to help you make the absolute most of every piece of effort you have to contribute to digital advertising.
Having a wealth of experience in agency and inhouse positions from B2B, B2C and B to whatever, our experts understand the pain points of digital like the back of their hands. We’ve had the pleasure of working with some amazing brands. Whether small or big, we help them bite big and exceed expectations in every way. With campaigns based around impressions, campaigns based around lead generation and so much more. Our tools and knowledge combined are a force to be reckoned with.
What’s the point in doing something if you don’t know it’s right? No witchcraft and wizardry here, Harry. We use our tried and tested methods to ensure what we do is as measurable as can be, to truly show your return on investment. Our reporting really is bespoke and second to none.
We’re no gymnast but we’re no stranger to yoga (of the digital kind). Having a team that’s flexible around your requirements can prove to be the lifeline you need. Especially when you yourself might be dealing with all of that internal politics and stresses we don’t get to see! We understand and we work around you and your requirements.
We’re not saying you can call us Diana Ross, but we’ve been known to produce work that causes a chain reaction. Having an agency you can rely on for those open days, product launches, deadlines and targets is when you know you’ve found the best digital marketing agency!
Without accountability, you may as well blame yourself for everything. We take ownership. From the creation of tailored copy and campaign structures to strategies and problem solving, having the guidance of those that eat, sleep and breath digital marketing (maybe not eat…) is something we’re commended on often.
The flowery, prettified benefits aside, let’s show you what’s beneath the skin that people often try to avoid chatting about.
Time is money and money is time. We get that. But it’s important to give things the time and attention they need! Whatever campaign we work on, we like to make sure we have the sufficient time to build the perfect foundation to ensure results. To fully get the most out of your agency, you’ll need to spend time up front briefing them properly. But when they’re away, they’ll become true experts at your business – and will be teaching you a thing or two about how your customer operates.
Money. Depending on your goals and objectives, using an agency for PPC advertising and digital marketing in general can be costly! But it’s the consideration of what you get for the cost. The data is so clear you’ll know for sure whether the cost of the campaign is generating you return. We’re confident that if you choose the right partner and listen to their recommendations, the ROI will outweigh your cost concerns. You’re welcome to have a look at the sorts of ROI we’ve generated for clients like Spectrum Collections and findandfundmycar.com.
A lot of time, effort and expertise goes into building and maintaining campaigns. At S3 we don’t just launch and leave. (Which, coincidently, is one of the biggest complaints we’ve had from clients about their previous agencies.) Being ahead of the game is an ever-growing important factor in making sure your campaigns aren’t hitting a plateau and you’re maximising your potential for growth.
There’s no doubt that paid advertising isn’t a replacement for long-term brand building, SEO, a great user experience and generally robust marketing strategy. It does however, drive traffic, sales, form submissions, lead generation and complement the overarching marketing strategy (which we can also help you with…)
Perhaps one of the biggest disadvantages to offering PPC services as an agency is the scepticism that surrounds them! We understand fully the perceived nature of agencies and we ourselves have come across MANY clients that have had negative experiences. We always do our best to fight away those clichés and convince you we’re the right fit. At least if we think we are!
The many advantages and disadvantages can be argued for hours on end, but ultimately we want you to be sure and to be sure ourselves, that as an agency offering expert digital marketing services, we can do our utmost to do exactly that.
Let us manage your paid advertising to boost your sales through ecommerce, generate leads and attract intent-driven engagement through layered targeting to the ideal audience.
Through extensive knowledge and experience and our connections with a multitude of platforms/channels, we have no doubt about our ability to deliver results.
Get in touch with us and let us convince you.Contact