First off, I just need to say I can’t believe I’ve been at S3 for two months! Two whole months!
There’s one side of me that still feels like it’s my first week. I joined the agency fresh-faced from an acting background so working in a completely new industry means that there’s so much to learn and so many questions for me to ask that I quickly remember I’m still relatively new to the position.
Then there’s another part of me that feels so welcomed by the team, and valued, and included in a way that normally only comes with being in a place for a long that it’s hard to believe I’ve only been here two months.
I’ll be honest, coming into a 9-5 office job was a bit of a transition for me but. When COVID hit, both the theatre and hospitality industries that I knew inside and out took a huge hit. While it wasn’t ideal, the silver-lining (if you can call it that), was that it provided me the opportunity to think about what I truly enjoyed along with the luxury of time to learn some new skills along the way.
I began to teaching myself how to use basic video editing software, while also educating myself as much I could on an emerging social media app; TikTok. Still getting to grips with it? It’s a social media app that allows users to create, promote and react to short-form video content.
Its whole premise was right up my street, and it seems I wasn’t the only one falling for it. In Q1 of 2020, the app had 315 million downloads, which is reportedly the best quarter for any app – ever.
Yep, I was on it to help get through the long days stuck in my four walls, but in general I also tried to up my own social media game by creating content for myself.
I was no TikTok specialist, but what I quickly learnt is that, on TikTok, content is king.
Whereas on Instagram you might need thousands, if not hundreds-of-thousands of followers to go ‘viral’, on TikTok you can go viral from day one.
The ‘for you’ page is a goldmine. Neither follower counts nor whether somebody’s previously had a video that’s performed really well have any say on whether a piece of content will end up on this feed. It’s tailored by a user’s interests and something of a recommendation of what they might like.
What does this mean? Well, you don’t need high-end professional cameras and expensive video editing software, just a mobile phone and the TikTok app will do.
While the intricacies of social media and advertising were always something I’d had a secret passion for (did I mention I used to be an actor?), as I didn’t have any experience in the industry, I had, in a way, accepted that that was something that would just not really be accessible to me.
There’s a part of you that, as you grow older, feels like unless you start in industry when you begin your career then you might never be able to do it. So I’m super thankful S3 Advertising opened this vacancy and looked beyond what was on paper and instead to people from all walks of life, scouting who was ready to bite big.
I knew I’d got a great grasp of TikTok during the various lockdowns of 2020 (and 2021 for that matter…) so I did have something to offer S3’s PR & Social Content team. In return for my knowledge, I’d be able to learn from them about all the other channels they use, whilst studying for an apprenticeship in Social Media for Business with ACT Training.
I thought “if ever I’m going to have a shot at getting into this type of work, then this is it!”
…and here I am, 2 months later as S3’s TikTok apprentice!
I feel like in these last two months alone, I’ve already learnt so much new information; social media lingo; the different tools available to schedule posts; the analytics platforms to track them – and still everyday feels like there’s more and more to learn which is the great thing about social….it just keeps growing, changing, and evolving.
So, if you think social media’s still just posting a lovely image and a couple of words to go alongside the pretty picture, think again.
In everything the team do, they’re trying to express the vision and the tone of the brand they represent in new and exciting ways. They’re combining a client’s vision, a brand’s tone of voice, their own creativity, along with the audience’s wants and needs. Oh, and that’s all while considering whether the content is appealing enough to warrant engagement. Phew!
When you’re posting on your own channel, you’re the boss, what you say goes and you have the freedom to do whatever you think is best. In a social media agency, like S3, you’re representing a brand. It only takes one poorly executed social media post for that brand’s reputation to go up in flames.
What has been really comforting is how many skills from my acting life I’ve been able to transfer into this role . TikTok – well, social media in general – provides another avenue to express your creativity. Just like on the stage, you have to be able to think on your feet, stay current and ultimately…find a way to connect with people.
It’s felt so good to have a job where I’ve been able to play to my strengths and so far, it’s working! Since starting S3’s TikTok channel from scratch, I’ve increased our following by 631% by posting 27 videos and picking up 13,000 video views along the way.
While I’ve also created TikTok content for our client Vulcan and Vixen, I’ve also been involved in shooting for their Facebook and Instagram feeds and even supported in pulling together an influencer campaign for the brand.
I’m now ready to take S3’s TikTok to the next level so prospective clients see us as the TikTok agency we are.
Working in such a vibrant, creative and social office, I am never short of content ideas. Mix that in with my TikTok content expertise and I can’t wait to make effective, creative campaigns for more brands. Not only across organic social media, but also across S3’s paid TikTok campaigns where there’s an opportunity to craft even more inventive and engaging content that supports TikTok’s ‘Don’t Make Ads, Make TikToks’ mantra.Contact Us