Now we know what you’re thinking (if you’re not a Tiktok aficionado already), how on earth can my brand utilise an entertainment platform that’s full of silly dances and comedy sketches?
Well, we’re here to answer your question.
Firstly, long gone are the days where the app was full of awkward choregraphed dances (unless that’s your thing, in which case the advanced algorithm will put them on your For You Page).
The algorithm is so intelligent in fact, that it will specifically present users with the content they want to see based on their habits in the app. These habits include:
TikTok has been praised for “showing people videos they needed and also videos they didn’t know they needed”.
With Google recently announcing plans to scrap third party cookies by 2022, the app has created a non-intrusive path for brands to find their target audiences.
Tiktok has the best engagement rate amongst the leading social media networks. Yes, you read that right.
Despite being the new kid on the block, a recent study concluded that Tiktok delivers a 15% stronger engagement rate than the likes of Twitter and Insta.
The same study concluded that the app’s ads were more memorable than tv and digital video ads, which is unprecedented.
More and more brands are starting to understand the potential of Tiktok as a tool to work alongside their marketing strategies.
A prime example recently was Marks and Spencer using the social network to maximise its 2021 Christmas campaign.
The Director of marketing for M&S food said that the recent Tiktok push was part of a wider “overall strategy to be more relevant, grow with families and attract a younger audience”.
We’ve got your back on this one. Myself and S3’s other Tiktok connoisseurs have been working tirelessly behind the scenes to come up with the perfect package your brand.
For £2000 a month, our in-house Tiktok specialist (that’s me) will manage your account and create eight videos for your brand. That’s eight opportunities to go viral!
The monthly fee also includes four hours of campaign management a month, ensuring end to end project and client management.
Other than the fact you’ll get to work with our previously mentioned specialist? Well, we know what makes Tiktok tick.
We’ve been actively using the app for our own brand since May 2021 and we’ve already seen a massive increase in followers (over 4000%) and video views (over 300,000).
How? It’s not luck. We’re posting relatable content to those working in the advertising or social media industries, including an insight into our agency, behind the scenes videos from our productions, job adverts and ‘meme’ based content. This all came from research. The same research we’ll carry out for your brand if you choose us for Tiktok.
Talk to our New Business team about how we can use Tiktok to help boost your wider marketing strategy.